As Charlie Brooker’s C4 mini-series ‘Black Mirror’ recently dramatised – we are a nation addicted to mobile devices. Just look up on any bus or train journey to see how many people are eyes down for mobile content. Recent research from the Childwise Survey suggests this is only going to increase as digital natives grow up. Its survey of 2,770  5-16 year olds, shows that not only are number of TV sets in children’s bedrooms falling, but also the biggest media growth area is their use of mobile internet. This increasingly reflects an ‘on-demand’ culture that requires immediate access access to additional content to augment...

Working alongside Billington Cartmell’s !nvent, Blue Dragon have launched Aurasma across a range of products, allowing consumers to see recipes from Oriental chef Jeremy Pang come alive straight from the products. This was our first campaign for Blue Dragon since being appointed their agency, and we are incredibly proud to be using such an innovative technology for such a great food brand. Alex Young, Billington Cartmell’s consumer brands managing director, said: “We were briefed to inspire light and heavy users of the brand to use more Blue Dragon products more frequently. We identified two distinct user groups within this target...

Lucozade Energy, which recently launched The YES List – featuring seven limited edition bottles designed by some of the UK’s hottest music artists – is keeping the campaign fresh and front of mind with a new Augmented Reality venture through leading integrated agency Billington Cartmell. Working closely with Aurasma, Billington Cartmell exploited an innovative feature of the technology, cylindrical mapping, where the Aurasma app’s interface recognises the 3D surface of the bottle and augments it with exclusive video content – an industry first. Once a smartphone equipped with the app is pointed at Plan B or Tinie Tempah’s...