I’d like to preface this post by saying I understand I’m bound to be biased here, but after having what seems like innumerable blogger outreach conversations lately, I would just like to say once and for all that blogger outreach is unequivocally the job of marketing and not that of PR. It hasn’t always been, that’s true, but I think the blogger outreach model has relatively recently made a fundamental shift, which is why it’s suddenly become such a buzz word lately. I keep hearing people say, ‘but blogger outreach isn’t new!’ to which I respond ‘no, but it’s certainly different’ and by different, I of course mean...

More and more the question comes up as to what social platforms any given brand should be on and perhaps even more up for debate is how much they should say on them. More times than not, there’s a compelling sense of pressure to be on everything and say as much as possible, with the idea that it can’t really hurt… but can it? I attended an Idio content marketing breakfast two weeks ago where Business Director of 1000 Heads, Molly Flatt, gave a really interesting talk on just this topic, entitled ‘the power of silence’. Coincidentally when I walked into work the next day the cover of the Marketing Magazine on my desk was entitled...

There’s no doubt about it, if there ever was a time that social media was focused on imagery, now is that time. With the skyrocketing popularity of Pinterest and the recent launch of Facebook Timeline, first for personal pages and now for brand pages, describing yourself, and telling a story in pictures is what it’s all about. My hope is that this will finally emerge as the social photo sharing revolution. Photo sharing platforms themselves are not new (Fickr anyone?), but I have always found them to be fundamentally unsocial. I have never suggested a photo sharing platform to be incorporated as part of a campaign, except to act as a...